Changing the URL of a post that you’ve already published on your blog can be a tricky task, especially if you’re worried about losing traffic to that post. However, with the right approach and some simple technical know-how, you can make the switch without losing too much traffic. In this post, we’ll discuss the steps you need to take to change the URL of an already published post without losing traffic.

First and foremost, it’s important to understand the importance of URLs in SEO. Search engines use URLs as one of the primary indicators of the content of a page, and if you change the URL of a post, you may also change its ranking in search engine results. Additionally, if the post has already been shared on social media or linked to by other websites, changing the URL will break those links and may result in a loss of traffic.

That being said, there are ways to change the URL of an already published post without losing too much traffic. The key is to properly redirect the old URL to the new one so that search engines and visitors are directed to the new URL.

Here are the steps you need to take to change the URL of an already-published post without losing traffic:

  1. Create a new post with the desired URL.
  2. Create a 301 redirect from the old URL to the new URL. A 301 redirect is a permanent redirect that tells search engines and visitors that the old URL has been permanently moved to the new URL.
  3. Update any internal links within your website that point to the old URL. This will ensure that visitors who click on those links will be redirected to the new URL.
  4. Reach out to websites that have linked to your old URL and ask them to update their links to the new URL.
  5. Update any social media posts that include the old URL with the new URL.

Creating a 301 redirect is an important step to make sure that your visitors and search engines are directed to the new URL. This will also help in preserving your SEO score. You could also consider putting a canonical tag pointing to the new URL. This will also help in showing the search engines the correct URL and not penalize you for duplicate content.

When creating a new post with the desired URL, it’s important to update the post’s content as well. You can use the opportunity to improve the post, add new information, and make it more relevant to your audience. This will not only make the post more valuable to visitors, but it will also help it to rank better in search engine results.

It’s also important to make sure that any internal links within your website that point to the old URL are updated to point to the new URL. This will ensure that visitors who click on those links will be redirected to the new URL, rather than getting a 404 error.

Additionally, reach out to websites that have linked to your old URL and ask them to update their links to the new URL. This will help to preserve your backlinks and any search engine value that they may have brought.

Finally, update any social media posts that include the old URL with the new URL. This will ensure that any visitors who click on those posts will be directed to the new URL.

In conclusion, changing the URL of an already published post can be a tricky task, but with the right approach and some simple technical know-how, it can be done without losing too much traffic. By creating a 301 redirect, updating internal links, reaching out to websites that have linked to your old URL, and updating social media posts, you can ensure that your visitors and search engines are directed to the new URL.

Also read: Tweet Hunter Review | Automated Growth

Categorized in:

Tagged in: